Strategy
13 articles
How often should a small business post on Instagram and Facebook?
Consistency beats volume. Here is a simple posting rhythm that works for cafés, salons and shops.
Best Time to Post on Instagram and Facebook in Georgia
There is no magic hour, but there is a best time for your customers. How to find it using daily routines, your own insights and a simple test.
Finding Your Brand Voice: How a Local Business Should Sound Online
Your page should sound like the best version of you talking to a regular customer. How to define your voice in three words and keep it consistent.
Why Consistent Posting Beats Perfect Posts
Waiting for the perfect photo keeps many pages silent for weeks. Why steady, good-enough posts work better, and how to set a quality bar you can keep.
How to Make a Content Calendar You Will Actually Follow
Most content calendars die in week two. Here is a simple template, the columns you need, and a weekly routine that keeps it alive.
Which Social Media Numbers to Watch, and Which to Ignore
Insights are full of numbers, but only a few matter for a local business. A short list of metrics to track monthly, and a simple way to record them.
Posting in Georgian, Russian and English: Reaching Every Audience
Should a Georgian business post in one language or three? How to choose, the main formats for multilingual posts, and mistakes to avoid.
Planning a Year of Seasonal Marketing for a Local Business
A month-by-month guide to Georgian holidays and seasons, how far ahead to prepare, and how to turn each moment into posts and offers.
SMM Manager, Agency or AI: What Fits a Small Business
An honest comparison of hiring a social media manager, an agency or an AI service: strengths, weak spots, and questions to ask before you decide.
How Much Should a Small Business Spend on Social Media?
Time, content, help and ads: the four parts of a social media budget, how to split them in GEL, and how to tell if the money is working.
Setting Social Media Goals That Bring Real Customers
Likes do not pay rent. How to set social media goals linked to bookings, calls and visits, and how to track them without complicated tools.
12 Social Media Mistakes Small Businesses Make (and How to Fix Them)
From silent pages to missing prices and unanswered messages: twelve common mistakes local businesses make online, with a quick fix for each.
How to Build a Simple Social Media Plan for a Small Business
A one-page social media plan you can write in an afternoon: goals, audience, content pillars, a weekly rhythm and a simple review routine.
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